Cold Calling Statistics 2023

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By Jerome Clatworthy

Statistics show that cold calling is on the rise in 2023. Cold calling, while still a challenge for many companies, has become more effective thanks to advances in technology and data analysis. The success rate of cold calls is now estimated to be around 11 percent, compared to 2 percent just a few years ago. As such, it’s becoming an increasingly popular way for businesses to generate leads and sales.

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