ZoomInfo Review: Is it the Best Sales Intelligence Tool?

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By Jerome Clatworthy

Overview of ZoomInfo

ZoomInfo is a B2B data intelligence platform that provides businesses with accurate and up-to-date information about their ideal customers. It has an extensive database of over 150 million contacts, making it one of the biggest B2B contact databases in the world.

The software allows sales and marketing teams to find the right contacts, close more deals, and grow their business. ZoomInfo’s platform is designed to help businesses make data-driven decisions by providing them with the insights and analytics they need to succeed in their industry.

ZoomInfo’s database is constantly updated, ensuring that businesses have access to the most accurate and reliable information available. This means that businesses can trust the data they receive from ZoomInfo when making important decisions about their sales and marketing strategies.

Some of the features of ZoomInfo’s platform include company and contact information, intent data, technographic data, and firmographic data. These features allow businesses to target their ideal customers with precision, ensuring that they are reaching the right people with the right message at the right time.

Overall, ZoomInfo is a powerful B2B data intelligence platform that provides businesses with the accurate and reliable information they need to succeed in their industry. Whether you’re looking to grow your business, close more deals, or make data-driven decisions, ZoomInfo has the tools and features you need to achieve your goals.

Pros and Cons of Zoominfo

Zoominfo is a powerful tool for businesses looking to gather intelligence on potential clients and leads. However, like any tool, it has its pros and cons. In this section, we’ll explore some of the benefits and drawbacks of using Zoominfo.

Pros

  • Large Company Database: Zoominfo’s large company database is one of its most popular features. With comprehensive details on a company’s industry, size, and location, finding potential prospects becomes much easier. Zoominfo has a database of over 15 million active companies.

  • Real-Time Data: Zoominfo’s data is updated in real-time, ensuring that you always have the most accurate information available. This is particularly useful for sales teams, as it allows them to quickly identify new leads and opportunities.

  • Multiple Features: Zoominfo offers a wide range of features, including Enrich, ReachOut, FormComplete, InboxAI, WebSights, Sales Insights, Engage, Company Attributes, Marketing Campaigns, Organization Chart, Territory Planning, and Data Cleansing. This variety of features means that businesses can choose the tools that best suit their needs.

  • Data Accuracy: Zoominfo prides itself on the accuracy of its data. With a team of over 300 researchers, they ensure that all information is up-to-date and reliable.

Cons

  • Pricing: Zoominfo’s pricing can be a bit steep, particularly for smaller businesses. However, it’s important to note that the platform offers a wide range of features, so the cost may be worth it for businesses that rely heavily on sales and lead generation.

  • Limited Contact Information: While Zoominfo does offer a lot of information on companies, the same cannot always be said for individual contacts. Some profiles may only include basic information, such as name and job title.

  • Limited International Coverage: Zoominfo’s database is primarily focused on North American companies. While they do have some international coverage, it may not be as comprehensive as some businesses require.

  • Data Overload: With so much information available, it can be easy to become overwhelmed. It’s important to have a clear strategy in place for how to use Zoominfo’s data effectively.

In conclusion, Zoominfo is a powerful tool that can provide businesses with valuable intelligence on potential clients and leads. However, it’s important to weigh the pros and cons carefully before making a decision. If you’re looking for a platform with a large company database, real-time data, and a wide range of features, Zoominfo may be the right choice for your business.

Zoominfo for Sales and Marketing

ZoomInfo is a sales intelligence tool that can help you streamline your sales process and improve your sales team’s performance. With ZoomInfo SalesOS, you can easily find and target the right prospects, personalize your outreach, and close more deals.

One of the key benefits of ZoomInfo is its ability to provide accurate and up-to-date contact information for leads and prospects. With this information, you can quickly and easily reach out to the right people and start building relationships. This can be especially helpful for sales professionals who are looking to expand their network and generate new business.

ZoomInfo also offers a range of features that can help you improve your sales process and increase your chances of success. For example, you can use the platform to track your outreach efforts, monitor prospect activity, and identify key decision-makers within target accounts. This can help you prioritize your efforts and focus on the most promising opportunities.

Another advantage of ZoomInfo is its ability to integrate with other sales and marketing tools. This can help you streamline your workflows and ensure that your team is working efficiently and effectively. For example, you can use ZoomInfo to enrich your CRM data, sync your outreach efforts with your marketing campaigns, and more.

Overall, if you’re looking for a powerful sales intelligence tool that can help you streamline your sales process and improve your team’s performance, ZoomInfo SalesOS is definitely worth considering. With its accurate data, powerful features, and seamless integrations, it can help you achieve your sales goals and grow your business.

Zoominfo Database and Data Accuracy

When it comes to B2B data providers, ZoomInfo is one of the best in the market. With over 150 million contacts in its extensive database, ZoomInfo offers accurate and up-to-date information to sales and marketing teams worldwide. In this section, we will discuss ZoomInfo’s database and data accuracy in more detail.

Contacts and Company Information

One of the key features of ZoomInfo is its large company database. With comprehensive details on a company’s industry, size, and location, finding potential prospects becomes much easier. Additionally, ZoomInfo provides detailed information on contacts, including job titles, direct dial phone numbers, and verified email addresses.

Data Accuracy

ZoomInfo prides itself on the accuracy of its data. On top of its growing Community Edition user-base, Natural Language Processing (NLP) system, and machine learning engine, a team of human data scientists reviews, verifies, and enhances the depth and accuracy of the information published within ZoomInfo. This ensures that the data provided by ZoomInfo is reliable and up-to-date.

Email Addresses

ZoomInfo also provides verified email addresses, which are crucial for email marketing campaigns. With ZoomInfo, you can be confident that the email addresses you are using are accurate and up-to-date. This can save you time and effort in your outreach efforts.

Accounts and Job Titles

Another feature of ZoomInfo is its ability to provide information on accounts and job titles. This can help you identify key decision-makers within a company and target your outreach efforts accordingly. With ZoomInfo, you can be confident that the information you are using is accurate and up-to-date.

Overall, ZoomInfo’s database and data accuracy are some of the key reasons why it is a popular choice for B2B data providers. With its extensive database and commitment to data accuracy, ZoomInfo provides reliable and up-to-date information that can help sales and marketing teams reach their ideal customers.

Zoominfo’s Key Features

ZoomInfo is a comprehensive platform that offers a range of features to help you find and engage with potential customers. Here are some of the key features that make ZoomInfo stand out:

Powerful Search

ZoomInfo’s powerful search feature allows you to find the right prospects quickly and easily. You can search by a variety of criteria, including job title, company size, industry, location, and more. You can also use filters to refine your search results and find the most relevant prospects.

Company Attributes

ZoomInfo’s Company Attributes feature provides detailed information about companies, including their size, revenue, and industry. This information can help you identify potential customers and tailor your outreach efforts to their specific needs.

Email Engagement

ZoomInfo’s Email Engagement feature allows you to send targeted emails to prospects based on their job title, industry, and other criteria. You can also track email opens and clicks to see how your outreach efforts are performing.

Intent Data

ZoomInfo’s Intent Data feature provides insights into the topics and products that potential customers are researching online. This information can help you tailor your outreach efforts and engage with prospects at the right time.

Chrome Extension

ZoomInfo’s Chrome Extension allows you to access ZoomInfo’s features directly from your browser. You can use the extension to find contact information for prospects, add leads to your CRM, and more.

Pipeline Hierarchy

ZoomInfo’s Pipeline Hierarchy feature provides a visual representation of your sales pipeline, allowing you to see where prospects are in the sales process and identify areas for improvement.

Integration

ZoomInfo integrates with a variety of popular CRMs, marketing automation platforms, and sales tools, including Salesforce, Marketo, HubSpot, and more. This integration allows you to seamlessly incorporate ZoomInfo’s features into your existing workflows.

Insights

ZoomInfo’s Insights feature provides detailed analytics on your outreach efforts, allowing you to see which campaigns are performing well and which ones need improvement. This information can help you refine your outreach strategies and improve your overall sales performance.

Interface

ZoomInfo’s interface is user-friendly and easy to navigate, making it easy to find the information you need and take action quickly.

Overall, ZoomInfo’s key features provide a comprehensive solution for finding and engaging with potential customers. Whether you’re looking for detailed company information, targeted email outreach, or powerful search capabilities, ZoomInfo has you covered.

Customer Support and User Experience

When it comes to using ZoomInfo, customer support is a crucial aspect. You can reach out to their customer support team via email, phone, or live chat. The team is responsive and knowledgeable, and they are always willing to help you out with any issues you may face when using the platform.

In terms of user experience, ZoomInfo is relatively easy to use. The platform has a user-friendly interface that makes it easy to navigate and find the information you need. The learning center and volumes of video walk-throughs are available anytime and place, on demand – and the knowledge and use cases run deep.

ZoomInfo offers a high return on investment (ROI) for businesses. The platform provides accurate and up-to-date information that can help businesses find new leads, identify key decision-makers, and close more deals. Additionally, the platform’s AI-driven chatbot, ZoomInfo Chat, can help sales and marketing teams engage and convert more website visitors.

Overall, ZoomInfo’s customer support and user experience are top-notch. The platform is easy to use, and the customer support team is always available to help you out with any issues you may face. Plus, with its accurate and up-to-date information, ZoomInfo provides a high ROI for businesses.

Pricing and Value Proposition

When it comes to pricing, ZoomInfo offers a variety of plans to fit your needs and budget. The pricing is based on the number of contacts and features you require. You can choose from three different plans: Basic, Professional, and Advanced.

The Basic plan is the most affordable, starting at $1,200 per year. It includes access to ZoomInfo’s B2B contact database, which contains over 150 million contacts. However, this plan does not include some of the more advanced features, such as intent data and custom data integrations.

The Professional plan starts at $4,800 per year and includes all of the features of the Basic plan, as well as intent data, custom data integrations, and more. This plan is ideal for small businesses that need more advanced features to improve their sales and marketing efforts.

The Advanced plan is the most comprehensive plan offered by ZoomInfo. It includes all of the features of the Professional plan, as well as access to ZoomInfo’s Growth Acceleration Platform. This plan is best suited for larger businesses that need a more robust solution to manage their sales and marketing efforts. Pricing for the Advanced plan is available upon request.

Overall, ZoomInfo’s pricing is competitive and offers a range of plans to fit businesses of all sizes. While the pricing may seem steep for small businesses, the value proposition is clear. With access to over 150 million contacts and advanced features like intent data, ZoomInfo can help you find and connect with your ideal customers.

In addition to the pricing, ZoomInfo offers several advantages over its competitors. For example, its database is updated in real-time, ensuring that you have the most accurate and up-to-date information available. It also offers a range of integrations with other tools and platforms, making it easy to incorporate ZoomInfo into your existing workflow.

Overall, ZoomInfo is a powerful tool for businesses looking to improve their sales and marketing efforts. With competitive pricing and a range of advanced features, it’s definitely worth considering if you’re in the market for a B2B data provider.

Zoominfo’s Competitors and Market Position

ZoomInfo is a well-known data intelligence solution for sales professionals, but it is not the only option available in the market. In fact, there are several competitors that offer similar services, and it is important to consider them when evaluating different solutions for your business needs.

Some of ZoomInfo’s top competitors in the data intelligence space include:

  • DiscoverOrg
  • InsideView
  • Clearbit
  • LeadIQ
  • Lusha

While each of these competitors offers its own unique features and benefits, they all aim to provide businesses with accurate and up-to-date information about their target customers. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Despite the competition, ZoomInfo has established a strong market position in the B2B intelligence space. According to a report by Yahoo Finance, ZoomInfo was ranked the highest in satisfaction and market presence by G2 in 2019, and its popularity continues to grow in 2023. With more than 4,200 reviews, ZoomInfo is a trusted source for businesses and professionals looking to gain valuable insights into their target markets.

In terms of growth and revenue, ZoomInfo has also seen significant success in recent years. In its Q2 2023 earnings report, the company reported a revenue of $191.1 million, up 58% year-over-year. This growth can be attributed to the increasing demand for data intelligence solutions in the B2B market, as businesses continue to seek out new ways to improve their sales and marketing strategies.

Overall, while there are several competitors in the data intelligence space, ZoomInfo has established itself as a leader in the market. With its comprehensive data sets, advanced search capabilities, and user-friendly platform, ZoomInfo is a valuable tool for businesses and professionals looking to gain a competitive edge in their respective industries.

Zoominfo Integrations

ZoomInfo offers a wide range of integrations to ensure seamless data transfer between your existing systems and the ZoomInfo platform. With ZoomInfo integrations, you can get access to the most accurate and actionable B2B contact and company intelligence to help you accelerate growth and profitability through its Growth Acceleration Platform.

CRM Integrations

Integrating ZoomInfo with your CRM system allows you to enrich your existing data with new, high-quality information. ZoomInfo integrates with several popular CRM systems, including Salesforce, HubSpot, Marketo, Microsoft Dynamics, and more. With these integrations, you can easily import and export data between your CRM and ZoomInfo platforms, ensuring that your data is always up-to-date and accurate.

Integrations with Other Business Applications

ZoomInfo also integrates with other business applications, including mobile apps, Chrome, and more. With these integrations, you can easily access ZoomInfo data from within your existing systems, making it easier to find and use the information you need. ZoomInfo also offers an API that allows you to build custom integrations with your own applications.

Location-Based Integrations

ZoomInfo also offers location-based integrations that allow you to target specific geographic areas with your marketing campaigns. These integrations allow you to filter your data by location, ensuring that you are reaching the right audience with your messages. ZoomInfo integrates with several location-based marketing platforms, including Geopointe and MapAnything.

In conclusion, ZoomInfo integrations make it easy to access and use high-quality B2B contact and company intelligence from within your existing systems. Whether you need to enrich your CRM data, access ZoomInfo data from your mobile device, or target specific geographic areas with your marketing campaigns, ZoomInfo integrations have you covered.

Lead Generation and Prospecting with ZoomInfo

ZoomInfo is a powerful tool for lead generation and prospecting efforts. With its extensive database of B2B contacts, you can easily find the right prospects for your business. This is particularly useful for businesses that need to identify and target specific industries, company sizes, job titles, and more.

One of the main advantages of using ZoomInfo for lead generation is its ability to provide buyer intent and purchasing intent data. This means that you can identify target accounts that are actively looking for products or services like yours. With this information, you can tailor your outreach efforts to focus on the most promising leads.

Another benefit of using ZoomInfo for lead generation is its ability to help you create accurate buyer personas. By analyzing data on your existing customers, ZoomInfo can help you identify common characteristics and behaviors that are shared among your target audience. This information can then be used to create more effective marketing campaigns and outreach efforts.

When it comes to prospecting, ZoomInfo’s advanced search capabilities make it easy to find the right contacts within a company. You can search for specific job titles, departments, and other criteria to ensure that you’re reaching out to the right people. Additionally, you can use ZoomInfo to identify the organization hierarchy within a company, which can help you determine the best point of contact for your outreach efforts.

Overall, ZoomInfo is an essential tool for any business looking to improve their lead generation and prospecting efforts. With its extensive database of B2B contacts, buyer intent data, and advanced search capabilities, ZoomInfo can help you identify and connect with the right prospects for your business.

Zoominfo for Marketing Campaigns

If you’re looking to run successful marketing campaigns, ZoomInfo can be an excellent tool to help you reach your goals. With over 150 million contacts in their database, ZoomInfo provides accurate and up-to-date information that can help you find and connect with your ideal customers.

One of the most significant benefits of ZoomInfo is that it can help you create targeted email campaigns that are more likely to reach your intended audience. By providing you with verified email addresses, ZoomInfo can help you avoid sending emails to invalid or outdated addresses, which can significantly impact your campaign’s success.

In addition to email addresses, ZoomInfo provides a wealth of other information that can help you better understand your target audience. This includes job titles, company information, and more. By using this information to create targeted campaigns, you can increase your chances of success and improve your overall ROI.

Another benefit of ZoomInfo is that it can help you better understand your competition. By providing you with information about your competitors’ marketing campaigns and strategies, you can gain valuable insights into what works and what doesn’t. This can help you refine your own campaigns and improve your chances of success.

Overall, if you’re looking to run successful marketing campaigns, ZoomInfo is an excellent tool to consider. With its extensive database of contacts and wealth of information, it can help you create targeted campaigns that are more likely to reach your intended audience and drive results.

Company Data and Insights

When it comes to company data and insights, ZoomInfo is a top-tier provider that delivers curated, data-driven solutions to help you make informed decisions. With access to multiple sources of information, you can be confident that the data you receive is accurate and up-to-date.

One of the key benefits of using ZoomInfo is the ability to access company intelligence that is tailored to your specific needs. Whether you are looking for information on a small startup or a large corporation, ZoomInfo has the data you need. You can easily filter by company size, location, industry, and more to get the insights you need to make smart business decisions.

ZoomInfo’s data-driven solution is built on a foundation of curated data. This means that the information you receive is carefully selected and verified to ensure its accuracy. With ZoomInfo, you can be confident that the data you receive is reliable and trustworthy.

In addition to providing curated data, ZoomInfo also offers insights into company trends and statistics. With access to this information, you can make informed decisions about your business strategy and stay ahead of the competition.

Overall, ZoomInfo’s company data and insights are a valuable resource for any business looking to make data-driven decisions. With accurate, curated data and insights into company trends, you can be confident that you are making informed decisions that will benefit your business in the long run.

Zoominfo’s Accessibility and Compatibility

ZoomInfo is a web-based platform that can be accessed from any device with an internet connection. This means that you can use ZoomInfo on your desktop, laptop, tablet, or smartphone, regardless of whether you are using a Windows, Mac, or Android device.

The ZoomInfo website is fully responsive, which means that it automatically adjusts to the screen size of your device. This ensures that you can access all of the features and functionality of ZoomInfo, no matter what device you are using.

In addition to its web-based platform, ZoomInfo also offers a Chrome extension that can be installed on your desktop or laptop. This extension allows you to access ZoomInfo’s features and functionality directly from your browser, without having to navigate to the ZoomInfo website.

For Mac users, ZoomInfo is fully compatible with the Safari browser. This means that you can access all of ZoomInfo’s features and functionality from your Mac without any issues.

Overall, ZoomInfo is highly accessible and compatible with a wide range of devices and operating systems. Whether you are using a Windows, Mac, or Android device, you can rest assured that you will be able to access all of ZoomInfo’s features and functionality without any issues.

Zoominfo in Different Regions

Zoominfo is a global platform that provides business information and contact details of companies and professionals across different regions. With its extensive database, Zoominfo has become a popular tool for sales and marketing professionals to connect with potential customers and grow their business. Let’s take a closer look at how Zoominfo operates in different regions.

North America

Zoominfo has a strong presence in North America, especially in the United States, where it is headquartered. It covers information on millions of companies and professionals in the region. The platform is widely used by sales and marketing teams to identify potential customers, build targeted lists, and send personalized messages to engage with them.

Europe

Zoominfo has a growing presence in Europe, with a focus on the UK, Germany, France, and Spain. It provides extensive coverage of companies and professionals in these regions, allowing sales and marketing teams to reach out to potential customers and build relationships with them.

Asia Pacific

Zoominfo has a limited presence in the Asia Pacific region, with a focus on Australia and New Zealand. However, it provides coverage of major companies and professionals in these regions, making it a valuable tool for sales and marketing teams looking to expand their business in the region.

Latin America

Zoominfo has a limited presence in Latin America, with a focus on Mexico and Brazil. However, it provides coverage of major companies and professionals in these regions, making it a valuable tool for sales and marketing teams looking to expand their business in the region.

Overall, Zoominfo is a powerful tool for sales and marketing professionals looking to connect with potential customers and grow their business. While its coverage is limited in some regions, it provides extensive coverage of major companies and professionals in North America, Europe, Asia Pacific, and Latin America.

Zoominfo’s Free Trial and Sales Process

If you’re interested in trying out ZoomInfo, they offer a free trial that allows you to test their platform before committing to a purchase. The free trial gives you access to a limited amount of data, so you can get a feel for the quality of their information and how the platform works. You can sign up for the free trial on their website, and you’ll need to provide some basic information about yourself and your company.

Once you’ve signed up for the free trial, you’ll be contacted by a sales representative who will walk you through the platform and answer any questions you have. The sales rep will also help you determine which subscription plan is best for your needs, based on the size of your company and your data requirements.

During the sales process, the rep will provide you with a quote for the subscription plan they recommend. The price will depend on the level of access you need, the amount of data you require, and the length of your subscription. ZoomInfo’s pricing is not publicly available, so you’ll need to speak with a sales rep to get a quote.

If you decide to move forward with a subscription, the sales rep will help you set up your account and provide you with training on how to use the platform. They’ll also be available to answer any questions you have and provide ongoing support throughout your subscription.

Overall, ZoomInfo’s free trial and sales process are straightforward and easy to navigate. The sales reps are knowledgeable and helpful, and they’ll work with you to find the right subscription plan for your needs. If you’re interested in trying out the platform, the free trial is a great way to get started.

Frequently Asked Questions

How does ZoomInfo collect and verify its data?

ZoomInfo uses a combination of artificial intelligence, machine learning, and human verification to collect and verify its data. The platform crawls the web, social media, and other sources to gather information about companies and individuals, and then uses algorithms to match and merge that data into comprehensive profiles. These profiles are then verified by a team of researchers to ensure accuracy.

What are the benefits of using ZoomInfo for sales and marketing?

The benefits of using ZoomInfo for sales and marketing are numerous. The platform provides access to a vast database of contacts and companies, allowing users to identify and target their ideal customers with precision. ZoomInfo also provides valuable insights into buyer behavior and intent, which can help sales and marketing teams craft more effective messaging and campaigns.

What are some common complaints about ZoomInfo?

Some common complaints about ZoomInfo include the high cost of the platform, the occasional inaccuracies in data, and the lack of transparency around how the platform collects and uses data. However, overall, most users find that the benefits of using ZoomInfo far outweigh any potential drawbacks.

How does ZoomInfo compare to other lead generation tools?

Compared to other lead generation tools, ZoomInfo is widely considered to be one of the most comprehensive and accurate platforms available. While there are other tools that offer similar features, few can match the size and quality of ZoomInfo’s database.

What is the pricing structure for ZoomInfo?

ZoomInfo’s pricing structure varies depending on the size and needs of your organization. The platform offers a range of plans, from basic packages for individual users to enterprise-level solutions for large teams. Pricing is typically based on the number of contacts and features included in each plan.

Are there any legal concerns surrounding the use of ZoomInfo data?

There have been some legal concerns raised around the use of ZoomInfo data, particularly around privacy and compliance with data protection laws. However, the platform takes data privacy and security very seriously and has implemented a range of measures to ensure that its data collection and usage practices are in line with relevant regulations.