What Is Cold Calling In Call Center

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By Jerome Clatworthy

Cold calling in a call center is the process of making unsolicited calls to potential customers. It’s often used as an effective way to reach out to new or existing customers and build relationships with them. Cold calling can be done either over the phone, via email, or through social media platforms like Twitter and Facebook. The goal of cold calling is typically to generate leads for sales teams, but it can also be used for customer service purposes too!

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