What Does Cold Calling Mean Business

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By Jerome Clatworthy

Cold calling in business is when you call a prospect that hasn’t previously expressed any interest in your product or service. This usually involves reaching out to potential customers who have never interacted with your brand before, and introducing yourself and the value of what you offer. Cold calls can be a great way for businesses to establish relationships with new prospects, but it takes knowledge, skill and strategy for them to be successful.

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