What Does A Cold Call Refers To

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By Jerome Clatworthy

A cold call is a sales term that refers to an initial contact with a potential customer. It’s usually done by calling them on the phone, but it can also be done through email or social media. Cold calls are often used to generate leads and introduce products and services to customers who may not already have been aware of them. Despite the fact that cold calls can be daunting for some people, they remain an effective way of generating business when done properly.

Related resource: Another Name For Cold Calling Is Quizlet

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