What Do You Call a Cold Call Email? A Simple Definition

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By Jerome Clatworthy

Understanding Cold Call Emails

Cold call emails are a type of email communication that a salesperson sends to a receiver with whom they have no prior contact. The goal of a cold call email is to generate interest in a product or service and ultimately convert the receiver into a customer.

Unlike cold calls, which are phone calls made to potential customers without any prior contact, cold call emails are less intrusive and can be more effective in reaching a wider audience. Cold call emails are also highly scalable and cost-effective compared to other marketing strategies.

To write an effective cold call email, it is important to understand the key elements that make up a successful email. These elements include deliverability, targeting, immediate appeal, and value.

Deliverability refers to the ability of an email to reach the intended recipient’s inbox. To ensure deliverability, it is important to avoid spam triggers such as excessive use of capital letters, too many exclamation marks, and certain trigger words.

Targeting is the process of identifying the right audience for your email. This involves researching the recipient’s industry, job title, and company size to ensure that your email is relevant and personalized.

Immediate appeal refers to the ability of an email to grab the recipient’s attention within the first few seconds of opening it. This can be achieved by using a compelling subject line, a clear and concise message, and a strong call-to-action.

Value refers to the benefits that the recipient will receive from your product or service. It is important to clearly communicate the value proposition in your email and provide specific examples of how your product or service can solve the recipient’s pain points.

In summary, cold call emails are a powerful tool for generating leads and converting them into customers. By following these key elements, you can write effective cold call emails that will grab the recipient’s attention, communicate your value proposition, and ultimately drive sales for your business.

The Art of Crafting a Cold Email

Crafting a cold email can be a daunting task, but it is an essential skill for anyone looking to expand their network or generate new business leads. A well-crafted cold email can grab the recipient’s attention, offer value, and ultimately lead to a conversation or a sale. Here are some tips to help you craft a cold email that gets results:

Subject Line

The subject line is the first thing the recipient will see, so it’s important to make it attention-grabbing and concise. A good subject line should be no more than 50 characters and should clearly convey the purpose of the email. Avoid using clickbait or misleading subject lines as this can damage your credibility.


The introduction should be brief and personalized. Address the recipient by name and mention something specific about their company or industry to show that you have done your research. Keep in mind that the recipient is likely busy, so get straight to the point.

Value Proposition

The body of the email should offer value to the recipient. This could be in the form of information, a personalized pitch, or an offer. Be sure to explain why your product or service is unique and how it can benefit the recipient. Keep the email concise and avoid overwhelming the recipient with too much information.

Call to Action

The call to action (CTA) is the most important part of the email. It should be clear, actionable, and provide a next step for the recipient. Avoid using generic CTAs like “let me know if you’re interested”” and instead offer a specific action for the recipient to take