Should You Attach Your Resume to a Cold Email? Exploring the Pros and Cons

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By Jerome Clatworthy

Understanding Cold Emailing

Cold emailing is an effective way to reach out to potential employers, clients, or business partners. It involves sending an email to someone you have never met or interacted with before, with the purpose of introducing yourself, making a connection, or pitching your product or service.

When crafting a cold email, it is important to keep in mind that the recipient is likely receiving dozens, if not hundreds, of similar emails every day. Therefore, your email needs to stand out in order to be noticed and opened.

The open rate of cold emails is generally low, with some studies suggesting that it can be as low as 1%. This means that out of 100 cold emails you send, only one person may actually open it. Therefore, it is crucial to craft a great cold email that will increase your chances of getting a response.

To craft a great cold email, you need to do your research and tailor your message to the recipient. This means finding out as much as you can about the person you are emailing, their interests, their company, and their needs. You can use this information to personalize your email and make it more relevant to the recipient.

In addition, your cold email should be concise, clear, and direct. Avoid using jargon or complex language, and get straight to the point. Make sure your email is easy to read and understand, and highlight the most important information using bold text or bullet points.

Finally, when it comes to attaching your resume to a cold email, it really depends on the purpose of your email. If you are simply trying to introduce yourself and make a connection, it may not be necessary to attach your resume. However, if you are pitching your services or applying for a job, it is important to include your resume as an attachment. Just make sure it is well-formatted and easy to read.

Overall, cold emailing can be an effective marketing strategy if done correctly. By crafting a great cold email and personalizing your message to the recipient, you can increase your chances of getting a response and making a connection.

Identifying the Right Person

When sending a cold email, it is important to identify the right person to contact. This person should be someone who has the authority to make hiring decisions or can refer you to the appropriate person. Here are a few ways to identify the right person:

Research the Company

Before sending a cold email, research the company to learn about its structure and departments. This will help you identify the right person to contact. Check the company’s website, LinkedIn page, and other online directories to find the appropriate department and job title of the person you want to contact.

Use LinkedIn

LinkedIn is a great tool to identify the right person to contact. Search for the company and look for employees who work in the department you are interested in. You can also search for alumni from your school who work at the company. LinkedIn can also provide you with information about the person’s job title and contact information.

Use a Directory

If you are unable to find the right person using online resources, consider using a directory such as AeroLeads. These directories provide contact information for businesses and individuals. However, be aware that some directories may not be up-to-date or accurate.

Contact the Department

If you are unsure who to contact, consider reaching out to the department directly. Explain your situation and ask for the best person to contact regarding job opportunities. This can help you avoid sending your cold email to the wrong person.

Identifying the right person to contact in a cold email can increase your chances of success. By doing your research and using online resources, you can find the appropriate person to contact and increase your chances of getting a response.

Writing a Cold Email

When writing a cold email, there are a few key elements to keep in mind to increase your chances of getting a response. Here are some tips to help you craft an effective cold email:

Personalize the Email

One of the most important things to do when writing a cold email is to personalize it. Address the recipient by name, and make sure to reference their company or recent work to show that you have done your research and are genuinely interested in connecting with them.

Use a Strong Subject Line

Your subject line is the first thing the recipient will see, so it’s important to make it attention-grabbing and relevant. Use a clear, concise subject line that summarizes the purpose of your email and makes the recipient want to open it.

Include a Brief Cover Letter

Your email should include a brief cover letter that introduces yourself and explains why you are reaching out. Keep it concise and to the point, and focus on highlighting your relevant skills and experience.

Craft an Elevator Pitch

Your elevator pitch is a brief summary of who you are, what you do, and what you’re looking for. It should be no more than a few sentences long and should be tailored to the recipient’s interests and needs.

Break the Ice

Starting a conversation with a stranger can be awkward, so it’s important to break the ice and make a connection. Use a friendly, conversational tone, and try to find common ground or shared interests to help establish a rapport.

Use Cold Email Templates

If you’re not sure where to start when writing a cold email, there are plenty of templates available online that can help guide you. Just be sure to personalize the template to fit your specific situation and avoid sounding too generic or robotic.

By following these tips, you can increase your chances of getting a response to your cold email and potentially open the door to new career opportunities.

Attaching a Resume to Cold Email

When sending a cold email to a potential employer or contact, the decision to attach your resume can be a tricky one. On one hand, including your resume can provide the recipient with a quick and easy way to learn more about you and your qualifications. On the other hand, attaching a document to an unsolicited email can come across as pushy or even spammy.

One potential issue with attaching your resume to a cold email is the possibility that the email and attachment will end up in the recipient’s spam folder. This is particularly true if you are sending the email from a Gmail account, as Gmail’s spam filters can be particularly strict. To avoid this, consider using a professional email address (e.g. yourname@yourdomain.com) and including a clear subject line that is relevant to the recipient.

If you do decide to attach your resume to a cold email