Real Estate Cold Caller Job Description

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By Jerome Clatworthy

The job of a real estate cold caller is to reach out to potential clients and try to generate interest in the company’s listings. The calls must be made professionally and with an upbeat tone, as well as conveying enthusiasm for the product. Cold calling requires great communication skills, patience, persistence and an ability to handle rejection without taking it personally. It also involves researching customer profiles in order to better target those who are likely interested in buying or selling property.

Related resource: Real Estate Cold Calling Conversion Rates

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