Question 4 Of 10 Cold Call Refers To

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By Jerome Clatworthy

Cold calling is a sales tactic where you contact potential customers and attempt to convert them into paying customers. It usually involves prospecting, making phone calls, or sending emails with the goal of generating leads or setting up appointments. Cold calling can be used in any industry but it’s most commonly employed by B2B (business-to-business) companies looking for new clients.

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