No Cold Calling Definition

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By Jerome Clatworthy

Cold calling is a form of marketing in which someone, usually a salesperson, calls potential customers or leads with the intent to make them interested in buying something. It’s an old-school tactic that has been around for years and is still widely used today. Cold calling can be done by phone, email or even through social media platforms like Facebook or Twitter. The idea behind cold calling is to get the attention of potential customers and convince them to buy what you are offering.

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