Meaning Of Cold Calling In Marketing

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By Jerome Clatworthy

Cold calling in marketing is when a company contacts potential customers by phone, email, or other means without them having previously expressed any interest. It’s an effective way to try and reach out to people who might not otherwise be aware of your product or service. But it can also be off-putting for those on the receiving end if done incorrectly so it’s important to ensure you have all the necessary information about a person before attempting cold calls.

This supplementary article may offer some insight: Cold Calling Meaning Poker

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