Meaning Of Cold Calling In Company

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By Jerome Clatworthy

Cold calling is a technique used by companies to reach out to potential customers who haven’t expressed any interest in their product or services. It involves making unsolicited phone calls, emails, and texts with the goal of generating sales leads for the company. Cold calling can be an effective way to create business opportunities if done right but it also carries considerable risk since most people don’t appreciate being contacted without warning.

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