Mailgun Cold Email Best Practices

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By Jerome Clatworthy

Understanding Mailgun and Cold Email

What is Mailgun

Mailgun is a reliable email delivery service that helps businesses send, receive, and track emails effortlessly. It provides a cloud-based infrastructure that supports scalable and efficient emailing, making it an excellent tool for businesses of all sizes. Mailgun is trusted by numerous companies globally, and it is designed to help businesses achieve their email marketing goals.

Mailgun offers several features that make it stand out from other email delivery services. These features include:

  • Email Tracking: Mailgun allows you to track your emails, so you know when they are delivered, opened, and clicked.
  • Email Validation: Mailgun validates your email addresses to ensure that they are accurate and up-to-date.
  • Email Analytics: Mailgun provides detailed analytics on your email campaigns, so you can see how they are performing.
  • SMTP Relay: Mailgun offers an SMTP relay service that allows you to send emails from your own email client.

What is Cold Email

Cold emailing is the practice of sending unsolicited emails to individuals or businesses that you have no prior relationship with. The goal of cold emailing is to generate new leads, establish new business relationships, and ultimately increase sales.

Cold emailing is an effective way to reach out to potential customers, but it requires a lot of skill and expertise to be successful. To be successful with cold emailing, you need to have a solid understanding of your target audience, a well-crafted message, and a reliable email delivery service like Mailgun.

When sending cold emails, it is essential to follow best practices to avoid being marked as spam. Some of these best practices include:

  • Personalization: Personalize your emails by addressing the recipient by name and mentioning something specific about their business.
  • Value Proposition: Clearly state the value proposition of your product or service in the email.
  • Call to Action: Include a clear call to action in the email, such as scheduling a call or signing up for a free trial.

In conclusion, Mailgun is an excellent tool for businesses looking to send cold emails. By following best practices and using a reliable email delivery service like Mailgun, you can increase your chances of success with cold emailing.

Setting Up Mailgun for Cold Email

If you’re looking to send cold emails with Mailgun, there are a few steps you’ll need to take to get started. In this section, we’ll walk you through the process of setting up Mailgun for cold email, including creating a Mailgun account, setting up a domain, configuring DNS records, and setting up a subdomain and DKIM.

Creating a Mailgun Account

The first step in setting up Mailgun for cold email is to create a Mailgun account. To do this, visit the Mailgun website and click on the “Sign Up”” button. From there