How to Write a Cold Email: Tips and Examples

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By Jerome Clatworthy

Understanding Cold Emails

If you’re trying to reach out to someone you’ve never met before, a cold email might be your best option. Cold emails are unsolicited emails sent to people who don’t know you or your business. The goal of a cold email is to start a conversation and build a relationship with the recipient.

Cold emails can be a powerful way to reach out to potential customers, partners, or investors. However, they can also be tricky to get right. If you’re not careful, your cold email could end up in the recipient’s spam folder or get ignored altogether.

To write an effective cold email, you need to understand the key elements that make up a successful email campaign. These include:


The first step in any successful cold email campaign is to identify the right people to reach out to. You need to find people who are likely to be interested in your product or service and who are in a position to make a decision about whether or not to work with you.

To do this, you’ll need to do some research. Look for people who are in a relevant industry or who have a specific job title that indicates they might be interested in what you have to offer.


Once you’ve identified your target audience, the next step is to personalize your email. This means tailoring your message to the recipient and showing that you’ve done your research.

Personalization can take many forms. You might reference something the recipient has written or shared online, or you might mention a mutual connection you have.


The most important element of any cold email is the value it provides to the recipient. You need to show the recipient that you have something valuable to offer and that you’re not just trying to sell them something.

This could be in the form of a free trial, a discount, or simply a useful piece of information that the recipient might find helpful.

Call to Action

Finally, every cold email needs a clear call to action. You need to tell the recipient what you want them to do next, whether that’s scheduling a call, setting up a meeting, or simply responding to your email.

Your call to action should be clear and concise, and it should make it easy for the recipient to take the next step.

By focusing on these key elements, you can write cold emails that are more likely to get a response and help you build meaningful relationships with potential customers, partners, or investors.

Planning Your Cold Email

When it comes to writing a cold email, planning is key. Taking the time to research your recipient and tailor your message to their needs and interests can make all the difference in getting a response. Here are some steps to consider when planning your cold email:

Step 1: Identify Your Purpose

Before you begin writing your cold email, it’s important to identify your purpose. Are you trying to make a sale, offer a service, or request a meeting? Knowing your purpose will help you craft a clear and concise message that will resonate with your recipient.

Step 2: Research Your Recipient

Take the time to research your recipient and learn about their company, industry, and needs. This will help you personalize your message and show that you understand their specific pain points and challenges.

Step 3: Write a Strong Subject Line

Your subject line is the first thing your recipient will see, so it’s important to make it attention-grabbing and relevant. Consider using personalization, asking a question, or highlighting the value of your offer or service.

Step 4: Craft a Compelling Pitch

Your pitch should be brief and to the point, highlighting the value of your product or service and how it can benefit your recipient. Use social proof and credibility indicators to build trust and establish your authority in your industry.

Step 5: Include a Clear Call to Action

Make sure to include a clear call to action that tells your recipient what you want them to do next, whether it’s scheduling a demo, setting up a meeting, or simply replying to your email.

By following these steps and taking the time to plan your cold email, you can increase your chances of getting a response and generating leads for your business.

Crafting an Effective Subject Line

Crafting an effective subject line is crucial to grab the recipient’s attention and increase the chances of your cold email being opened. Here are some tips to help you create a strong subject line:

  • Keep it short and concise: A short and sweet subject line is more likely to catch the recipient’s eye. Avoid lengthy subject lines that may get cut off or appear cluttered.
  • Personalize it: Use the recipient’s first name or company name in the subject line to make it more personal. This shows that you have done your research and are not just sending a generic email.
  • Be clear and specific: Your subject line should clearly convey the purpose of your email. Avoid vague or misleading subject lines that may confuse the recipient.
  • Use attention-grabbing words: Use power words that evoke curiosity, urgency, or excitement. For example, “Exclusive offer for you”” or “”Limited time opportunity””.
  • Avoid spam trigger words: Be wary of using words that may trigger spam filters and cause your email to be sent to the recipient’s junk folder. Examples include “”free””