Good Cold Email Subject Lines: Tips and Examples

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By Jerome Clatworthy

Understanding Email Subject Lines

Email subject lines play a crucial role in determining whether or not your email gets opened. A well-crafted subject line can entice the recipient to open your email, while a poorly written one can send your message straight to the trash. In this section, we will discuss the key elements of a good email subject line and provide some examples to help you craft effective cold email subject lines.

Key Elements of a Good Email Subject Line


Personalization is one of the most important elements of a good email subject line. People are more likely to open an email that is addressed to them personally. Use the recipient’s name or company name in the subject line to grab their attention.


Your subject line should imply value. The recipient should be able to see the benefit of opening your email. Use words like “free