Email Before Cold Call: Why It’s Essential for Successful Sales

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By Jerome Clatworthy

Understanding Cold Emails

When it comes to reaching out to potential customers, cold emails can be a valuable tool in your arsenal. A cold email is an unsolicited email sent to someone who has not previously had contact with you or your company. The goal of a cold email is to start a conversation and potentially generate new business.

One of the key components of a successful cold email is the subject line. Your subject line should be attention-grabbing and relevant to the recipient. Avoid using generic subject lines like “Hello”” or “”Important message”” as they are likely to be ignored or deleted. Instead