Does Cold Calling Work In 2023

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By Jerome Clatworthy

Cold calling still works in 2023 but it is not nearly as effective as it once was. The key to successful cold calling now is to have a well-crafted pitch and understand the needs of your customer, providing value with each conversation. Having a solid follow up system also helps ensure that you are constantly engaging customers and building relationships. Cold calling isn’t dead yet, but its importance has diminished significantly over the years.

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