Do Cold Emails Still Work in 2023? Expert Insights and Data Analysis

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By Jerome Clatworthy

The Fundamentals of Cold Emails

Defining Cold Emails

Cold emails are unsolicited emails sent to individuals or businesses that have not previously expressed interest in your products or services. These emails are usually sent as a way of introducing your business to potential customers, generating leads, and ultimately driving sales.

The term “cold”” refers to the fact that the recipient has no prior relationship with your business. Unlike warm or hot leads