Direct Cold Calling Definition

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By Jerome Clatworthy

Direct cold calling is a technique used by salespeople to contact potential customers who may not be familiar with their product or service. Cold calls are usually made via telephone, but can also be done in person or through email. This type of outreach can help businesses find new leads and increase their customer base. It takes courage and skillful communication to make successful cold calls, as it requires the caller to quickly build rapport with often unknown individuals.

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