ConvertKit Cold Subscribers: How to Warm Them Up and Boost Your Email Engagement

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By Jerome Clatworthy

Understanding Cold Subscribers in Convertkit

Definition of Cold Subscribers

Cold subscribers are individuals who have subscribed to your email list but have not engaged with your emails in a while. These subscribers may have lost interest in your content or may have simply forgotten about your emails. In Convertkit, cold subscribers are identified as those who have not opened any of your emails in the last 90 days.

Importance of Identifying Cold Subscribers

Identifying cold subscribers is crucial for the success of your email marketing campaigns. These subscribers can negatively impact your email deliverability and open rates. If a large number of your subscribers are cold, your emails are more likely to end up in the spam folder or get marked as spam by the email service providers.

By identifying cold subscribers, you can take steps to re-engage them and prevent them from becoming inactive or unsubscribing from your list. You can also clean up your list by removing inactive subscribers, which can help improve your email deliverability and open rates.

Convertkit provides various tools to help you identify and manage cold subscribers. You can use the “Cold Subscribers”” filter to view all your cold subscribers and take actions to re-engage them. You can also use tags and segments to target specific groups of cold subscribers and send them targeted campaigns to re-engage them.

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