Consumer Cold Calling Definition

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By Jerome Clatworthy

Consumer cold calling is a process of telemarketing where salespeople contact potential customers in an effort to solicit business or persuade them to buy a product or service. It’s often done through automated dialers and recordings, but it can also be done by live call centers. While it has been criticized for being intrusive and annoying, cold-calling still remains one of the most popular ways for companies to reach new audiences and generate leads.

Related resource: Commercial Cold-Calling Definition

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