Cold Email A Cold Call

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By Jerome Clatworthy

Cold emailing, or cold calling, is a great way for entrepreneurs and small businesses to reach out to potential customers without having an existing relationship. This method of marketing involves sending emails to prospects who may not have heard of your company before. It can be daunting at first but once you understand the basics it’s relatively straightforward and can yield great results if done properly. Start by researching potential contacts and making sure they are open to receiving your message, then craft a well-crafted email that’s personalized yet professional in order to make the best impression possible.

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