Cold Calling Website Definition

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By Jerome Clatworthy

Cold calling is the process of making unsolicited phone calls or emails to potential customers. It is a practice used by many businesses in order to increase their sales and customer base. Cold calling can be very effective if done right, but it also has its risks since you never know how people are going to react when contacted out of the blue.

This supplementary article may offer some insight: No Cold Calling Means What

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