Cold Calling Vs Prospecting

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By Jerome Clatworthy

Cold calling and prospecting are two very different techniques used in sales. Cold calling involves contacting a customer on the phone without an appointment, while prospecting involves researching potential customers before initiating contact with them. Both can be useful tools for finding leads but cold calling is more direct and may yield quicker results, while prospecting takes time to research and find qualified prospects who might be interested in your product or service.

It might be worth checking out this additional article: Cold Calling Vs Cold Emailing Reddit

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