Cold Calling Vs Direct Mail

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By Jerome Clatworthy

When trying to market your business, you have two main options: cold calling or direct mail. Cold calling is when a salesperson calls potential customers with an offer in hopes of making a sale. Direct mail is when marketers send out letters, brochures, and other materials hoping for recipients to take action on the offers they contain. While both methods can be effective, it’s important to weigh the pros and cons of each before deciding which one is best for your business needs.

Related resource: Cold Calling Vs Email Marketing

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