Cold Calling Vs Appointment Setting

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By Jerome Clatworthy

Cold calling is the practice of contacting potential customers or clients in order to generate business. On the other hand, appointment setting involves scheduling a face-to-face meeting with future prospects. Cold calling can be an effective way to make initial contact and gauge interest, but it can also take up a lot of time and energy. Appointment setting is usually more efficient since you are dealing directly with someone who already has expressed an interest in your product or service.

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