Cold Calling The Meaning

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By Jerome Clatworthy

Cold calling is a type of marketing or sales technique used to reach out to potential customers who have not already expressed an interest in the product or service being offered. It involves either making a phone call, sending emails, or even direct mail, using lists of contacts that fit the criteria for your target market. Cold calling can be incredibly effective when done correctly but it requires careful planning and execution in order to maximize success.

This supplementary article may offer some insight: Cold Calling Term Meaning

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