Cold Calling Sign Meaning

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By Jerome Clatworthy

The expression “cold calling” is used to describe the act of making unsolicited calls to potential customers, in an effort to gain new business. It’s a technique that has been around for some time now, and it can be quite effective when done properly. The term itself comes from the fact that you’re reaching out to people who are unfamiliar with your product or service – so they are essentially “cold” contacts.

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