Cold Calling Scripts

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By Jerome Clatworthy

Cold calling scripts are important for any salesperson, as they serve as a starting point to help you get comfortable with the process. The most effective cold calls have structure yet still allow some flexibility so that conversations can be tailored to individual customers. Your script should include an introduction of yourself and your company, information about why the customer might find value in your product or service, and questions designed to uncover more details about their needs.

Related resource: Cold Calling Teaching

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