Cold Calling Scripts For Merchant Services

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By Jerome Clatworthy

When cold calling potential customers for merchant services, it’s important to keep your scripts concise and direct. Start off by introducing yourself and the company you’re representing, then briefly explain what merchant services are in terms that they can easily understand. After that, state clearly how these services will benefit them – make sure you use real-world examples so they can see the value right away. Finally, don’t forget to end with a call-to-action – ask if they would like more information or schedule an appointment at their earliest convenience.

Related resource: Cold Calling Scripts For Motivated Sellers

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