Cold Calling Role Meaning

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By Jerome Clatworthy

Cold calling is a sales technique that involves reaching out to potential customers via telephone, email or even in person. It’s used as an outreach strategy to build relationships with people who may not have heard of your business before. You might think it’s intimidating, but if done correctly cold calling can be an effective way to generate new leads and increase sales.

Related resource: Cold Calling Recruiter Meaning

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