Cold Calling Research Definition

Photo of author

By Jerome Clatworthy

Cold calling research is a type of market research that involves reaching out to potential customers by phone and trying to engage them in a conversation about the product or service being offered. It’s often used for lead generation, as it can be an effective way to get feedback from potential customers and gain insights into the customer needs. Cold calling requires strong communication skills, patience, and good organization since contact lists need to be updated regularly.

Here’s another article that could provide some help: Cold Call Boiler Room Meaning

AI Image