Cold Calling Request Meaning

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By Jerome Clatworthy

Cold calling is when a salesperson calls someone they don’t know in order to try and make a sale. While it may seem like an intimidating process, cold calling can actually be quite effective if done right. It’s important to remember that the goal of cold calling is not to convince someone to buy something immediately, but rather just get them interested enough so that you can make further contact with them later on.

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