Cold Calling Questioning Research

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By Jerome Clatworthy

When it comes to doing cold call questioning/interviewing, research is key. It’s important to know what questions you want to ask and who you should be asking them of. Doing some background research on the person or company in question can help give context for your conversation and provide insight into how best to phrase your questions. Additionally, researching potential follow-up questions beforehand can help ensure that any conversations don’t end up feeling robotic or scripted.

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