Cold Calling Psychology

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By Jerome Clatworthy

Cold calling can be intimidating for even the most experienced salesperson, but understanding the psychology behind cold calling will make it much easier to manage. The main thing is to remember that you’re engaging in a conversation with someone who may have never heard of your product or service. You need to be friendly and confident – not forceful or aggressive – while also being aware of any potential objections they might have. Cold calling is an art form, so practice makes perfect!

This supplementary article may offer some insight: Cold Calling Platforms

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