Cold Calling Prospects Meaning

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By Jerome Clatworthy

Cold calling prospects is the process of contacting potential customers in an attempt to create a sale. It is done over the phone, by email or even through direct mail. Cold calling can be difficult and time consuming, but it can also be a great way to get your business off the ground. When cold calling prospects, have confidence in what you are saying and always remember that you are speaking to another human being – not just a number on a list!

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