Cold Calling Products Meaning

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By Jerome Clatworthy

Cold calling is the process of contacting potential customers without prior contact. This means you are essentially reaching out to strangers and introducing your product or service to them in hopes that they will be interested. Cold calling can often feel intimidating, but when done properly it can be a very effective sales tool. It’s important to remember that cold calling doesn’t automatically mean a sale – you need to think about how to capture someone’s interest in just a few seconds!

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