Cold Calling Products Definition

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By Jerome Clatworthy

Cold calling is a sales technique that involves directly contacting potential customers by phone or email in order to sell products. Cold callers are typically not responding to any active interest from the customer, but rather attempting to create an opportunity for themselves. It can be a tricky process, as it requires getting past gatekeepers and convincing people who may have never heard of your product before that they need it right now!

Related resource: Prior Cold Calling Meaning

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