Cold Calling On Steroids

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By Jerome Clatworthy

Cold calling is often seen as a necessary evil in the business world. It can be quite daunting and take up a lot of time, but it’s also one of the most effective ways to get your message out there. That said, cold calling on steroids takes things to another level – you use multiple channels to contact potential customers at once, such as email, text messages or even social media. The idea is that if one channel fails to capture their attention, you have others ready to go!

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