Cold Calling Objection Handling

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By Jerome Clatworthy

Cold calling can be a tricky sales technique, but with the right kind of objection handling it doesn’t have to be. When you encounter an objection during your cold call, remember that the customer is likely just trying to understand what they are getting out of it and why they should make this purchase. Address their concerns directly but also remain confident in your product. Let them know all of the benefits that will come from making this choice and show genuine enthusiasm for helping them get started.

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