Cold Calling Numbers Game

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By Jerome Clatworthy

Cold calling has become a numbers game. You can expect to make hundreds of calls just to land a few leads, and even those may not all turn into customers. But that doesn’t mean cold calling isn’t worth the effort—it’s still one of the quickest ways to find potential new business. The key is to remain persistent and focus on creating relationships rather than just trying to close sales right away.

You may find this other article useful: Cold Calling Not Interested

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