Cold Calling Meaning Simple

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By Jerome Clatworthy

Cold calling, in its simplest form, is when a salesperson contacts a potential customer by phone without any prior contact or notification. It’s often seen as an aggressive and unwelcome practice by many people, but it can be very effective if done properly. The key to cold calling success lies in the skill of the caller – knowing how to present your product or service convincingly and handle objections with finesse will make all the difference when it comes to getting results from cold calls.

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