Cold Calling Meaning In Sales

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By Jerome Clatworthy

Cold calling is a sales technique in which a salesperson contacts potential customers without prior contact or communication. It’s done by phone, email or any other method and it can be intimidating to some, as there is no guarantee of success. The goal of this technique is to find new prospects and convert them into customers. Cold calling involves an element of risk but when used correctly can be an effective tool for closing deals and increasing revenue.

You may find this other article useful: Cold Calling Motivation

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