Cold-Calling Meaning In Chinese

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By Jerome Clatworthy

Cold-calling in Chinese is referred to as “lian xu lai dian” and it literally translates to “continuous incoming calls”. It refers to the practice of making unsolicited telephone calls, usually for sales or marketing purposes. Cold-calling has been a popular technique used by Chinese companies since the 1990s and still continues to be an effective way for businesses in China to reach potential customers.

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