Cold Calling Meaning Examples

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By Jerome Clatworthy

Cold calling is the act of making unsolicited phone calls to potential customers, usually in an attempt to market a product or service. It’s done by salespeople who try to reach out and make connections with strangers. Cold calling examples include making telephone calls directly from your own office, hiring telemarketers to call on behalf of you company, or using predictive dialer systems that automatically contact prospects.

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