Cold Calling Meaning And Examples

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By Jerome Clatworthy

Cold calling simply means making an unsolicited call to a potential customer. This could be either through telephone, email, or even in-person visits. Cold calls are often used by salespeople who try to introduce their product or service and convince the person on the other end of the line that it is something they need. For example, if you were selling health insurance plans, you might make cold calls to people asking them if they would like more information about your plan.

Related resource: Cold Calling Activity Meaning

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