Cold Calling Is

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By Jerome Clatworthy

effective
Cold calling may seem intimidating at first, but it can be an incredibly effective way to reach out to potential customers and generate new leads. The key is in being prepared, having a clear goal for the call, and knowing when to stop. Knowing what you are going to say ahead of time will help you stay on track and make sure your message is heard loud and clear. Cold calling requires persistence as well as knowledge of customer needs so that you can tailor your pitch accordingly.

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