Cold Calling Is Done With Malicious Intent

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By Jerome Clatworthy

Cold calling is not done with malicious intent, despite what some people think. In fact, many companies use cold calling as a way to reach out to potential customers. Cold calls are usually used by businesses to introduce their product or service and offer it at an attractive price. The goal of a cold call is simply to generate interest in the customer’s mind about the product being offered, and then hopefully create a sale down the line.

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