Cold Calling In Sales Meaning

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By Jerome Clatworthy

Cold calling in sales is the act of making contact with potential customers who have not expressed any interest in what you are selling. It takes a lot of grit and confidence, but it can be highly effective if done correctly. Cold calling requires more than just having an elevator pitch; it needs to be personalized and persuasive so as to engage the customer’s attention. The goal is always to make a sale, but even when that doesn’t happen, cold calls still give you invaluable practice for future interactions.

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