Cold Calling In Commercial Real Estate

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By Jerome Clatworthy

Cold calling in commercial real estate is a classic method of prospecting for clients. It involves making calls to businesses and individuals with the hope of cultivating relationships that can lead to sales or investments. Cold calling isn’t always easy, but it’s an important part of doing business in this industry. There are several techniques you should follow if you want your cold call efforts to be successful, such as researching potential prospects beforehand and having a clear idea of what you’re trying to accomplish before picking up the phone.

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